The Journey of Challenges, a UI/UX Case Study for Campaign.com
Disclaimer: This case study is a part of learning process on Digital Talent Scholarship from Indonesia Ministry of Communication and Information Technology in partnership with Skilvul as a learning provider, and Campaign.com as a challenge partner. Writer and Teams are not part of campaign.com
Introduction
Doing social charity used to be hard and time consuming. People want to extend their helping hand, but don’t know where to go. Campaign.com was the first social network built for change and social impact.
campaign.com challenge us to boost their user engagement through gamification. Objectives we are trying to achieve are User Points, Leaderboards, and gamification of participating in the challenge it self.
The Teams
Antonius Harry — UI/UX Designer | Developer
Ari Ansyah Siddiq — UI/UX Designer
Fathira Putri Kusharta — UI/UX Designer
Nafis Ghaniesa Noka — UI/UX Designer
Sulistyo Hutomo — UI/UX Designer | Graphic Designer
Design Process
from the pain points that we gathered, we summarize the problem that user face are: challenges in the apps are repetitive and there are no reward to motivate user to finish the challenges.
this are the crazy ideas we were able to gather that might improve the challenges to be more interesting for existing and new users to participate in.
UI-Design
Having a Graphic Designer on the team was a great advantages, it helps us creates UI Design faster and more consistent.
We come with this design as a gamification approach to make the challenges feels less repetitive and more rewarding for the user to keep going until the finish the challenges.
Prototyping
Here comes the fun part, prototyping the design we made with flow that fun and interesting for users.
Conclusion
a simple gamification can turn a boring task into a fun and less repetitive thing to do. This will help increasing users attention and rewarding them with a fun experience every time they participate and finish the challenges.
Special thanks for DTS, Skilvul, and all mentor that guide us throughout this learning process.
